Meet Kerissa

Kerissa Rivas is a dedicated Financial Strategist on a mission to change the way our communities experience money, wealth, and opportunity. With a 20 plus year background rooted in the United States Air Force, Kerissa built her foundation in government finance and accounting with a unique perspective on fiscal responsibility and financial discipline. —earning multiple certifications and her MBA along the way, quickly establishing herself as a trusted partner and expert in her field. On paper, she did everything right.

But what she discovered is what many people quietly experience—traditional education and corporate finance didn’t teach the real strategies needed to build wealth, protect families, and create lasting financial freedom.

Recognizing a critical gap in financial education, Kerissa transitioned into the financial services industry to make an even greater impact. That realization became her purpose.

Today, she is passionate about equipping individuals and families with the knowledge, tools, and strategies that are often overlooked.  She specializes in helping her clients implement smart, tax-aware, and protected financial strategies that create stability today and legacy for tomorrow.

What sets Kerissa apart is her ability to break down complex financial concepts into real, relatable solutions that people can actually use in their everyday lives. She believes financial literacy is more than information—it’s empowerment. It’s about giving people the confidence to take control, rewrite their financial story, and build something that lasts for generations.

Her mission is simple: to make sure no family is left behind when it comes to understanding money, building wealth, and retiring with dignity, confidence, and peace of mind

Our Values

Integrity

We lead with honesty and transparency in every recommendation.

Education

We believe informed clients make confident decisions.

Service

Your goals, needs, and concerns always come first.

Legacy

We help families think beyond today and plan for tomorrow.

Our Platform

Built for Families.

Backed by Trust

KB & Associates leverages the power of the GFI platform to give our clients access to top-tier carriers, advanced financial tools, and innovative protection strategies—all without losing the personal touch. While we bring you the strength and resources of a national network, you still get dedicated, one-on-one guidance from a team that truly understands your goals and is committed to protecting what matters most to you.

Let’s talk about what matters most to you.

KB & Associates

Protecting Families | Building Wealth | Creating Legacy

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